A commemorative concert poster, online advertisement, and backstage pass.
Wild Belle are an adventurous brother-and-sister duo whose eclectic, richly detailed indie pop is informed by reggae, Afrobeat, soul, and many other genres. On May 12, they are partnering with Metro Chicago to host the “Voices for Choices” benefit concert.
Ideation
Beginning with general brainstorming to narrow down a concept for the designs, a list was created of words that encapsulate the brand.
This list of words was then condensed to three possible concept directions.
After deciding to pursue concept two, different poster drafts were created before refinements led to the final designs.
Initial poster draft
Initial poster draft
Initial poster draft
First final poster
