My Approach
EXPLORE - I use qualitative research to explore and define the problem space.
MEASURE - I use quantitative research to measure and validate the defined problem.
Quantitative research will show what and how much; qualitative research will show why.
DRIVING PHILOSOPHIES
Empathy First | Iterative Testing | Data-Driven Decision-Making | Viewing a Problem Holistically | Collaboration | Lifelong Learning
METHODOLOGIES
The methodologies I've utilized, based on the problem the team is trying to solve and the stage of development:
Key:
Natural Use of Product
Scripted Use of Product
Using a Limited/Sanctioned Part of the Product
Not Using the Product