Pet owners need a modern way to truly connect with their pets.
In a market filled with animal-specific wearable technology, we are still missing a crucial function: Providing us with a way to truly understand our pets. PetLink answers this problem through insight. Constantly providing an accurate reading of our pet’s emotions, PetLink allows us to understand our pets in a way that otherwise would not be possible: Through collected and analyzed date, we can know what our pets are feeling.
Research
A competitive analysis was conducted to determine a need for a need for a smart collar that translates collected data into digestible, emotion-based information. This can be found on page five of this Process Book.
Branding
PetLink logo and moodboard
3D Modeling
The evolution of the collar design, from sketches to the final 3D rendering.
Initial black & white sketches
Refined color sketches
Full collar design
Sensor and display
Second render of full collar
Front display
Collar and connector
Back sensor
Final full collar
Final collar connections
Final display and sensor
Application
Development of the PetLink companion app, which provides more in-depth detail on the general emotion level provided on the collar.
Information architecture
Initial sketches
First design iteration
Second design iteration
Final PetLink application
Interact with the final design using the prototype below.